INFO
A través de un envío había que recordar a los planificadores de medios y anunciantes que el teletexto de tve es el más eficaz del mercado, que aproximadamente 3 millones de personas lo ven cada día. Quien dice 3 millones de personas dice 6 millones de ojos. Los metimos en un bote de cristal y lo enviamos, el mensaje era claro, sencillo, directo, y la forma inquietante, diferente. Y la intención, el objetivo, no era que recordaran nada, sino que lo conservaran.
ENG.TVE Teletext is the most seen of all.
We had to remind media planners, using direct mailing, that national broadcaster TVE teletext is the most efficient in the market, as 3 million people approximately check it every day. 3 million people means 6 million eyes. We put them in a crystal jar and we sent them. The message was clear, simple, direct, and the medium unsettling, different. The intention, the objective, wasn't for them to remember anything, but to preserve it.
CLIENTE
Zapping MC Saatchi
CATEGORÍA
direct marketing